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NRS INSIGHT

The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain. The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.

 

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Daily Express

MALE/FEMALE READERSHIP SPLIT

  • MALE 49 %

  • FEMALE 51%

SOCIAL CLASS

  • ABC1 54 %

  • C2DE 46 %

EMPLOYED (%)

47

Sunday Express

MALE/FEMALE READERSHIP SPLIT

  • MALE 48 %

  • FEMALE 52%

SOCIAL CLASS

  • ABC1 57 %

  • C2DE 43 %

EMPLOYED (%)

52

Daily Star

MALE/FEMALE READERSHIP SPLIT

  • MALE 64 %

  • FEMALE 36%

SOCIAL CLASS

  • ABC1 23 %

  • C2DE 77 %

EMPLOYED (%)

67

Daily Star Sunday

MALE/FEMALE READERSHIP SPLIT

  • MALE 57 %

  • FEMALE 43%

SOCIAL CLASS

  • ABC1 27 %

  • C2DE 73 %

EMPLOYED (%)

68

OK! Magazine

MALE/FEMALE READERSHIP SPLIT

  • MALE 13 %

  • FEMALE 87%

SOCIAL CLASS

  • ABC1 52 %

  • C2DE 48 %

EMPLOYED (%)

69

new! Magazine

MALE/FEMALE READERSHIP SPLIT

  • MALE 4 %

  • FEMALE 96%

SOCIAL CLASS

  • ABC1 43 %

  • C2DE 57 %

EMPLOYED (%)

63

Star Magazine

MALE/FEMALE READERSHIP SPLIT

  • MALE 21 %

  • FEMALE 79%

SOCIAL CLASS

  • ABC1 34 %

  • C2DE 66 %

EMPLOYED (%)

73